Start with the business outcome
Before putting money behind a post, decide what you actually want: enquiries, bookings, calls or purchases. A post that gets engagement isn’t necessarily a post that brings in business.
A boost and a campaign aren’t the same thing
Boosting can help a piece of content reach more people. A campaign built in Ads Manager gives you more control over objectives, audiences, placements, testing and measurement. Neither approach fixes an unclear offer.
Get the foundations right
Make the offer specific. Give people a clear next step. Send them to a relevant page, not a confusing homepage. Check your enquiry form and agree who will follow up.
Measure what happened afterwards
Review useful enquiries and sales where you can, rather than likes alone. Test one meaningful change at a time and use what you learn to decide your next move.