Frequently asked questions.

BW Marketing is a Perth-based digital marketing agency specialising in paid advertising, social media management and website development for small and medium businesses. We help businesses improve their digital presence and generate more enquiries, customers and sales.

We primarily work with SMEs, local service businesses, trades, hospitality businesses and other growing companies that want practical marketing support.

Yes. We manage Facebook and Instagram advertising through Meta Ads Manager, including campaign strategy, targeting, creative direction, optimisation and reporting.

Yes. We create and manage Google Ads campaigns for businesses where search demand and customer intent make Google a suitable channel.

Yes. Depending on your needs, BW Marketing can manage paid advertising, organic social media and your website as part of a broader digital marketing strategy.

Yes. We develop modern, mobile-friendly websites focused on making your business easier to understand and helping visitors become enquiries or customers.

It is a quick assessment designed to help identify weaknesses and opportunities across your website, advertising, social media, tracking and enquiry process. There is no obligation to purchase a service afterwards.

BW Marketing Care is our $99 AUD/month support plan for businesses that want a monthly calendar, BW Market Insight, Marketing Care Check, Custom Design and DIY Marketing Move without committing to a full marketing package.

No. Paid advertising management, new campaigns, ongoing social media management, major website changes and development projects are separate services. Keeping the scope clear means you know exactly what you are paying for.

It depends on your business, objectives and the services required. Instead of forcing every business into the same package, we first look at what you actually need and recommend the most sensible next step.

Not necessarily. The right budget depends on your industry, location, competition, offer and target outcome. More budget will not fix a weak campaign, so we prefer getting the fundamentals right first.

There is no responsible marketing agency that can guarantee a specific result or timeframe. Some campaigns generate enquiries quickly. Others need testing, optimisation and improvements to the offer, creative or customer journey. Our job is to use the data to make better decisions over time.

No. Anyone guaranteeing a specific number of sales without understanding your business should be treated cautiously. We focus on building stronger campaigns, improving conversion opportunities and making your marketing more measurable.